People live an eternal search for true fulfillment in their lives and careers, as their goals are renewed, which makes the characteristics valued in companies change over time. It is no coincidence that companies, like living systems, with their evolving purposes and capacity for regeneration, need to keep pace with "payback" in order to survive and succeed in the future.

Fernanda Rodrigues, Chief Human Resources Officer for Latin America at GFT
» Fernanda Rodrigues, Chief Human Resources Officer for Latin America at GFT
Today, organizations need to reconcile three factors: transformational leaders, psychological safety and the remote and/or hybrid work environment, in more flexible formats. Alongside these three pillars, it is essential to keep in mind that an organization's main asset remains in its people, as they are responsible for delivering the best to customers. Until about the 1950s and 1960s, we accepted work for what it was: work. Aspirations of a fair day's work, fair pay, and having friends at work, that was probably what was most widely considered a "good" job.

In the mid-2000s, the most valued companies, the ones most contested by professionals in the market, had characteristics such as large size, a strong profile that inspired greater security, considered only technical skills, as well as paying great salaries and offering a career plan.

But the way of working has transformed at a record pace in the last three years. Priorities have shifted, due to the COVID-19 pandemic, for both employers and employees, bringing remote/hybrid work to the forefront. According to the Future of Work study by the CFA Institute (a global not-for-profit professional organization that provides financial education to investment professionals), 82% of the more than 9,000 professionals surveyed say that working remotely has positively or neutrally affected their activities, while 81% would like to pursue a hybrid and flexible work regime.
< Flexibility, quality of life, purpose, people skills, tenure and the ability to work remotely are the characteristics most analyzed today by professionals before accepting a new job offer. >

These percentages are not different from other sectors where hybrid and remote models are possible, and along with other factors, demonstrate that workers are much more interested in working to live, not living to work. Issues that were not even considered before, such as flexibility, quality of life, purpose, people skills (the ability to relate and generate results), and the ability to work in a flexible and flexible manner are the most analyzed factors that professionals take into consideration before accepting a job offer nowadays.

The influence of the leader

The leader's posture is also among the differentiating factors that make a company attractive. Transformational leaders make a difference in retaining talent and keeping their teams motivated. They are responsible for inspiring and motivating the people under their command. And is this professional who manages to extract the best that each person has to use in favor of collective performance.

Another often overlooked factor that makes a company a good place to work is whether you can show up every day as your authentic self.
When people have more inventive freedom over their work, whether in a creative field or not, they are more likely to bring new meaning to work.